On Tuesday, July 21st, The Social Media for Nonprofits Conference kicked off in New York City, organized by Co-Founder and Executive Director of the organization, Ritu Sharma. The day was packed full of intriguing and informative sessions about how to leverage your social media outlets to market your organization’s mission.
The speakers included Henry Timms, the Founder of #GivingTuesday, Julie Leary a Digital Strategy Analyst at Whole Whale, Sam McKelvie the Director or Customer Success at Mobile Commons, Caroline Avakian, Founder of SourseRise, Jeff Shuck, the CEO of Plenty, A Panel of Millennials discussing SMS messaging, Jay Geneske the Director of Digital at The Rockefeller Foundation, and a panel discussion featuring representatives from nonprofits on the topic of Failing Forward.
I’d love to share all that I learned at the conference to give you the inside scoop on all the topics they covered, but it would fill a book. Instead, I’d like to bring you there in another sense: through social media itself.
So I present to you 41 Social Media For Nonprofits Tweets You Can’t-Miss:
Hint: You want to be in the new power column! What changes could you make to be more focused on putting power in the hands of your community?
Tip: Make sure your site is ready to take mobile donations this upcoming #GivingTuesday!
It’s great to hear from Henry Timms that we don’t all have to be Henry Timms, we can step forward and use movements and tools already available to us to make a great change.
If your donors own your cause, they also become the promoters of the cause! Give them tools to equip them to make a difference, not rules to limit their potential to get involved.
If technology is that important to the millennial generation, adapting your nonprofit to include advances in technology, like mobile optimization and having a social media presence should be near the top of your to do list.
By listening to what your users are saying within the overall response to your posts, you can figure out what you’re doing wrong and what you’re doing right, and then use that information to make more effective posts!
Look who followed you on social media before they became a donor, but was initially referred to your site another way. This can help you see how your social media is helping move people up the engagement ladder!
Everyone remembers the Ice Bucket Challenge, because it challenged people who take the challenge to tag 3 friends. If they had asked people to ‘share this post,’ it wouldn’t have spread so well- that’s vague. Make sure your asks are clear and easy.
Well, there you have it.
Since you can’t just add anyone who’s number you have to your SMS list, in your next email include an option to receive text messages from you!
When you use SMS combined with email, social media platforms, and other forms of media strategies, you’ll find that when you plan things to work alongside one another, you’ll have a much bigger following for your next campaign.
Your posts shouldn’t exclusively be about asking for donations or informing people about your cause. You should be in touch relatively regularly with your supporters, around 3 weeks or less in between text messages. Also, mix it up with content!
In case you can’t read it, here’s the slide:
We encounter the world alongside our friends, why should donating be any different? When you have a community supporting you, you can do so much more good than if you were on your own. There’s been a shift in attention from the idea that a nonprofit that someone supports bestows the organization’s identity onto them to the concept that an individual leaves a mark of their identity on the nonprofit. This means that nonprofits should prepare themselves to encourage personalized campaigns. Lastly, businesses have found they can convince they are good not just because they support something good, but what they do is inherently good. Nonprofits now must get creative in raising funds and put their own brand out there to convince potential donors they are worthy of donations.
There’s a shift in donations from general cancer organizations to specific cancer nonprofits-this means that donating is becoming increasingly personal. People donate to things they themselves have a story about.
It hurts because it’s accurate. Nonprofits can keep up with the times by posting culturally relevant material.
Why does great content matter if no one ever sees it? Don’t be afraid to repost tweets and cycle old and new content onto your social media platforms.
The stories your nonprofit can tell are powerful and can connect to people on a deeper level. Use that fact to your advantage by asking donors to take a specific action.
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