When we think about stewardship, the first things that often come to mind are financial transparency or donor appreciation.
Stewardship goes deeper than that, though.
To communicate stewardship, your organization must express a clear sense of mission and how you are using your resources to reach that mission. In an article at the Nonprofit Times, Kelly Jarrett says:
Nonprofit stewardship is not just about saying thank you, it’s about showing how you use your resources to further your mission and sharing the impact your constituents have towards it. Above all, supporters are looking for information that they will translate into credibility and accountability, increasing the likelihood of engagement, trust and loyalty.
Your organization’s website is one of your most important tools in communicating information that supporters “will translate into credibility and accountability.” Here are four ways your nonprofit’s website can display your commitment to stewardship:
Potential donors want to know that their gifts matter and will be used well. Using these four tips to communicate your nonprofit’s commitment to stewardship establishes trust, builds loyalty, and will help you reach your online fundraising goals.
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