What do Christmas, Valentine’s Day, and birthdays have in common? These are holidays where you give and receive presents. Holidays put people in a giving mood, and you should capitalize on that with your fundraising campaigns.
Building your fundraising campaigns around special occasions motivates people to give – it makes your campaign feel relevant and urgent. You can make up your own occasion – but going by calendar observances is a good place to start.
Also, be sure to check out our guide on how to maintain and develop your fundraising calendar.
Here’s a list of 25 holidays and observances that you can build your fundraising campaigns around:
What holiday you use is going to depend a lot on what your mission is. But some observances – like National Volunteer Week – can fit just about anything you do.
Find an observance that works for you, and get to brainstorming. You could start an online giving campaign that culminates on that holiday. Or use it to kick off some brand new videos or messaging. Start early, and keep your messaging on theme.
Using a calendar event to tie your fundraising together gives a sense of urgency and relevance. So what are you waiting for? Start planning!
Ever wished your donations could go even further? Enter automated matching—an indispensable tool that transforms…
Chances are, you know what Giving Tuesday is by now. However, it's important to recognize…
Here at CauseVox, we love a good success story. And we couldn’t think of a…
Do you ever go grocery shopping and see a product that feels like it was…
Hosting your own giving day is a powerful way to amplify your mission. At CauseVox,…
From Giving Tuesday to World Diabetes Day, giving days stand out as events that bring…