How should you use social media in your fundraising?
On this episode of Rally & Engage by CauseVox, we talk with Julia Campbell about the ways social media has changed a fundraiser’s job, how do you decide what channels your nonprofit should invest time in, and how do measure the ROI of social media.
Julia is a digital strategist for nonprofits and mission-focused organizations & the founder of J Campbell Social Marketing. She has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
Additional resources:
- Julia’s nonprofit social media resources & articles
- 5 Ways to Tackle Your Nonprofit’s Fear of Social Media
- M&R Nonprofit Benchmarks
If you enjoy this episode, we invite you to join Julia and I for an upcoming webinar, How To Set Your Nonprofit Up for Social Media Fundraising Success, on August 11th at 2:00pm ET / 11:00am PT. We’ll be diving deeper into the areas we touched on in the interview and you will learn how you can effectively leverage social media for fundraising and new donor acquisition for your nonprofit.
You will also hear about best practices in the sector and specific tips on measuring the ROI of social media for your nonprofit. And we will host a 15-minute Q&A immediately following the presentation, to allow you to ask questions live.
