How Jewish Family Service raised $9,654 on their first online fundraising campaign

“CauseVox helped us make our first online fundraising campaign a very successful experience.“
~ Jerry Starr, Executive Director

About Jewish Family Service
Jewish Family Service of Somerset, Hunterdon and Warren Counties is a non-profit, non-sectarian social service agency whose mission is to preserve and strengthen the quality of individual, family and community life based on Jewish values.

Jewish Family Service Walk for Families
Jewish Family Service (JFS) organized a walk-a-thon to raise funds for their programs. Participants were invited to create fundraising pages to raise funds through the event.

Why CauseVox?
“We determined that CauseVox offered the best combination of features, customization, and price.“
~ Jerry Starr, Executive Director

Fundraising Techniques
JFS relied on CauseVox to power their fundraising pages. They placed graphic and text links to CauseVox on their web site, encouraging site visitors to go there, read about the event, and make a donation.

JFS also promoted the CauseVox fundraising site in their monthly email newsletter as well as through word of mouth.

Key metrics of Walk for Families include (rounded figures):

  • Total number of fundraising pages: 12
  • Fundraising pages that raised $10 or more: All of them!
  • Highest amount raised on fundraising page: $1,510
  • Average funds raised per page: $739
  • Average online donation size: $63
  • Total number of online donations: 152

Lessons Learned

  • Even with the first attempt at online fundraising, you can be successful
  • To reach your goals, you have to get key supporters energized and willing to raise awareness about the event
  • Use all your channels (email newsletter, Facebook, etc) to extend the reach of your campaign