If you want to master digital fundraising, you have to pay attention to your donor velocity.
Donor velocity is the time it takes people to complete their donation once they are on your donation form.
The higher the velocity, then the more donations you get. Less donors quit half-way, more donors complete their donation, and more fundraising goals get met.
It is an easy tweak that pays plentifully.
A great donor velocity is under 15 seconds. A good velocity is under 30 seconds.
Anything else, then you need to change your donation form immediately since you are losing donors.
The CauseVox donation form helps you increase velocity through smart forms that reduce steps by 80% and saved payment methods that reduce payment time by 60%.
Smart forms allow returning donors to make a donation with their name, email, and postal address pre-filled without an account. Here’s what it looks like to have your donation form completely pre-filled.
Saved payment methods allow donors to pay with the debit/credit card stored on their phone or browser. It’s faster than typical donation forms and much easier than text-to-give.
Let’s increase your digital donations by optimizing your donor velocity. You can do this completely for free though our new $0 (+0% platform fee) Basic Plan pricing. Ping us at email@example.com if you have any questions!