AWARE & The Sexual Assault Care Centre raised $33,634 in just one month, exceeding their campaign goal of $30,000 raised in one month, when they had originally planned a 10-week campaign. Through peer-to-peer fundraising, social media savvy, and the help of pop-culture idols from Singapore, the organization engaged over 350 donors.
AWARE was formed in 1985 and is Singapore’s leading gender equality advocacy group. It was founded by a group of women who decided that they needed to do more than make or listen to speeches about the situation of women in Singapore. AWARE was born out of their desire to create a group able to campaign for gender equality in a coherent and consistent way, basing its arguments on research and a thorough understanding of the issues.
The Sexual Assault Care Centre (SACC) was launched in May 2014, expanding AWARE’s previous services for women who have experienced sexual assault. SACC offers therapeutic counseling, a specialized helpline and email support, volunteer befrienders to accompany them to the hospital or police station, legal advice, and now, a drop-in center where women can consult a social worker without an appointment.
Challenges / Problem
The Sexual Assault Care Centre (SACC) is a new venture for the organization, and they needed to raise funds to keep it going and to keep its services free. Resources were necessary to create the new drop-in centre.
How CauseVox Helped
Crowdfunding with CauseVox was a great way for the organization to raise funds by connecting with supporters, and expanding outreach by connecting with the established networks of the current donor base.
Individual fundraising pages were especially helpful in reaching new pools of potential donors and engaging supporters on a new level. Many supporters started their own personal fundraising pages as soon as the campaign launched. They invited their friends and frequently shared their pages on social media with the help of the CauseVox social sharing feature.
Crowdfunding also gave people a chance to easily contribute to a cause they believe in. Even if they didn’t have much to donate, they could donate smaller amounts or help the organization raise funds by sharing the campaign with their social circles.
This campaign was AWARE’s first attempt at crowdfunding, and they succeeded with flying colors. Organizers were concerned about not reaching their goal, but that fear soon gave way to elation as they began to quickly get financial support. However, they reached their goal in just a month and gained many new donors.
AWARE and the SACC raised an impressive $33,634 from 374 donors during their campaign. Peer-to-peer fundraising techniques were key to the organization’s success, with 46 personal fundraisers joining in the effort.