According to a study by the Pew Research Center, 85% of American adults use the internet and email. Email is the new direct mail, and it should be an essential component of your donor engagement strategy.
We know that a vast majority of people use email, but what are the benefits of trying to grow your nonprofit email list?
Email allows you to easily and frequently connect your donors with your mission and results. This allows your supporters to feel a personal tie to your cause and deepens their opportunities to get involved, whether through donations, volunteering, or another type of engagement.
To grow your nonprofit’s email list, the first step is identifying how you’ll capture email addresses from your website visitors. Most online tools use features such as targeted popups and slide-ins, header bars that unobtrusively and permanently sit at the top of a website, strategically-placed widgets, and contact forms.
Let’s dive into a list of some of the most popular and effective web tools that can help you capture more email addresses from your website visitors and grow your nonprofit’s email list.
1) Privy
Privy provides a platform where information about your website visitors is collected through widgets, customized landing pages, popups and incentives such as downloadable content. Privy works with a large number of email list services.
Installation is simple. Once the Privy widget is downloaded onto your website you can immediately begin to create banners that encourage visitors to subscribe to your nonprofit email list.
Pricing varies depending on your needs. Plans range from $0 to $199/month for up to 5 domain names. Be sure to check out the special 501(c)(3) pricing.
2) Bloom by Elegant Themes
The Bloom plugin works with the WordPress website platform. Choose between 6 different layouts to match your website theme. The technology can be customized based on how your visitor is using your website. For example, you can schedule a popup to appear when visitors scroll down your site.
The plug-in is downloaded directly through WordPress and begins tracking immediately after configuring your settings from the WordPress dashboard.
Bloom is only available with the purchase of the Elegant Themes Membership Club, which costs $89 and allows access to a number of plug-ins and website themes.
3) SumoMe
SumoMe, similar to Bloom, is a plugin that grows traffic through targeted pop-ups. The interface is easy to use and the pop-ups themselves are visually appealing.
To install, download and activate the plugin through WordPress or your website. Then, customize depending on your needs.
This program can cost between $0 and $100/month depending on your usage.
4) LeadIn
HubSpot’s LeadIn program uses browser cookies to track not only your visitors but what they are doing on your website. Your viewers are tracked by both email and cookies.
Download and activate your LeadIn plugin through any popular website platform including WordPress, SquareSpace, Joomla, Drupal, Magento, and Unbounce. You can then capture leads, manage your contacts, and analyze your data in real time.
LeadIn is free to all users.
5) Opt-In Monster
Not only does this software have a great name, it also is a great product that uses exit-intent technology (as in, it senses when a visitor is about to leave your page). With floating bars, and timed pop-ups, Opt-In Monster works to increase your website conversions.
Opt-In Monster can work with any website.
Prices range from $9/month to $29/month. If you purchase a yearly plan, your monthly rate is discounted by 40%.
If you are reading this, then you are already interested in learning how to grow your nonprofit email list. There’s no time like the present to get started. Factor in your price-point, desired features, and website compatibility to find the perfect tool to capture those email addresses.
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Do you have a favorite that isn’t listed here? If so, please share your experiences below!
