Prior to the COVID-19 pandemic, major gift work revolved around in-person donor visits – and for many of us, that’s how we would prefer to make those big asks.
But, even before the virtual shift, this approach was creating significant barriers for smaller nonprofits as well as wear-and-tear on traveling major gift officers. The pandemic brought both donors and development professionals to a new place, demonstrating that major gift work can, indeed, take place online. The expectation is that donor preference will prevail going forward–and that a number of donors will prefer to continue visiting online.
Key takeaways include:
- Ways to set-up the donor visit on Zoom
- Two ways to make the ask (which can be applied to any visit format)
- More confidence
About your Speaker
- Diane Remin, President @ MajorDonors.com
Named a top-25 fundraising consultant by Philanthropy Media in 2016, Diane Remin, MBA, is the President of MajorDonors.com. She founded MajorDonors.com eleven years ago to help small-to-mid-sized nonprofits with limited resources boost their revenues, with an eye toward major gifts. She has served on the boards of The Food Project, Fuller Craft Museum, and Cambridge Family & Children’s Service and is a member of the Association of Fundraising Professionals and the Planned Giving Group of New England. She likes to say: “Giving is good for your health”—and can back it up!