If you’re a nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector.
But what is donor retention? And why is it important?
This session explores the most recent data from the Fundraising Effectiveness Project, the root causes of poor donor retention rates, and the reasons why donors stay loyal.
During this hour-long webinar, we’ll be taking a look at:
- Exploring current research on donor loyalty and retention.
- Understanding how an increase or decrease in retention can impact your bottom line.
- Learning new donor communications techniques that keep donors giving to your organization.
You’ll come away with several ideas for improvement based on leading research in the field.
Presented by Steven Shattuck, Chief Engagement Officer @ Bloomerang.