In 2007, our venture was called HelpSupport; we aimed to equip volunteers, activists and missionaries with web-based tools. We identified a problem (kinda) and started to crank out a tool, but we quickly ran into hurdles. Even after eight exhaustive months of development, a concept test, and full-time work on the project, the project quickly dissolved.
There were several things that went wrong, but the biggest mistake we made (hence the most important lesson learned) was not communicating with customers before and while developing our product.
Non-profits can learn from our lesson learned. When was the last time you talked to your customers or constituents? Do your products and programs serve them well? Even though we are all pulled in a million directions, don’t forget to spend time in the field and pound the pavement.
(photo by https://www.flickr.com/photos/jimmediaart/)
