What is Peer-to-Peer Fundraising?
Peer-to-peer fundraising is a dynamic approach in which your supporters become advocates for your cause. They reach out to their networks, sharing personal stories and fundraising pages to rally support.
This strategy is not just effective; it’s transformative. Peer-to-peer campaigns typically raise twice as much as other digital fundraising efforts.
We’ve designed this campaign timeline and checklist to guide you on your peer-to-peer fundraiser planning process, so you can make sure you don’t miss a step!
What’s Included in This Checklist:
- Step-by-step tasks to undertake, beginning 6-9 months prior to your peer-to-peer fundraising campaign.
- Marketing and fundraising best practices to guide your efforts.
- Special considerations for event-centered campaigns.
- Post-campaign tasks to ensure a strong finish and maximize impact.
- Tips and tricks for motivating participants and incentivizing more donations.
By following this checklist and timeline, your nonprofit can make the most of your peer-to-peer fundraiser, engaging participants and maximizing donations.
