Engaging your nonprofit supporters starts by understanding them. This understanding helps you craft better messages to help them take action during an online fundraiser. In this two part series, we discuss two tools that will help make your message more relevant to supporters.
1. Supporter Personas – a small set of fictitious profiles of supporters that represent your support base. Personas are used to tailor communications and messaging.
2. Empathy Maps – a simple profiler that helps you develop an understanding of a supporter’s environment, behavior, concerns, and aspirations.
Tune in to our next blog post about personas, the first method in making your message relevant!
title photo by: www.flickr.com/photos/brentdanley/
