Doesn’t it seem like the major holiday season begins earlier and earlier every year?
Thankfully, charitable giving rises alongside the holiday spirit. In fact, more charitable donations are made at the end of the year than any other time.
One way to kickstart the season of giving is by participating in #GivingTuesday fundraising.
This annual “Global Day of Giving” event takes place on the first Tuesday after Thanksgiving (this year it’s Dec. 1, which might feel late but is sneaking up fast) and has helped to amplify year-end fundraising efforts for nonprofits and charitable causes since 2012.
In 2019, nearly 2 billion dollars was raised on #GivingTuesday, continuing its record of consistent growth every year.
But the beginnings of this international day of giving were quite humble. Just eight years ago, the 92 Street Y in NYC and the United Nations Foundation considered how they could cut through all the noise of Black Friday and bring back the spirit of giving. What started out as a simple idea quickly transformed into what is now #GivingTuesday.
#GivingTuesday 2020 is on December 1, 2020 and will be here before you know it. Okay, I know what you’re thinking: it’s way too early to start planning! But that’s not the case. In fact, it’s never too early to start thinking about how your nonprofit or cause can get in on all the energy, excitement, and benefits of the big day.
People don’t just give because they’re asked to. They give because they’re motivated by the story of a friend, a video you post on social media, or the client spotlight in your e-newsletter. Giving is the result of inspiration, empathy, and connection.
So start your #GivingTuesday planning by considering who you want to inspire and how you want to do so. Since #GivingTuesday is fueled by online donations (and 2020 has been all about virtual), it’s a good idea to focus on your online audiences. Think about your email lists, your social media followers, and your partner organizations.
The best way to plan this day is to think about it as you would any other fundraising campaign. It’s not just a 24-hour event (even if it only “runs” that long). Instead, it’s an opportunity for storytelling, donor cultivation, supporter engagement, and a way to build awareness around your organization and mission. This year, it’s also a great way to tell your community how you’ve responded to COVID, and why your mission is still important.
Follow these fundraising plan best practices, including:
Armed with basic information about campaign planning, map out your own #GivingTuesday campaign.
GivingTuesday.org is known for its extensive set of resources to help nonprofits plan for the big day, whether you started thinking about the campaign in January or October.
They have a huge toolkit, blog posts, logos and social media images, data from past years, and a particularly cool area called the Giving Lab. There’s ample support before, during, and after #GivingTuesday.
As you’re probably well aware, many nonprofits have had to cut back and survive on an extra-lean budget this year. If that’s you, maximizing your resources is essential.
CauseVox is here to help, too. With CauseVox’s easy-to-use fundraising tools, you won’t have to waste any precious year-end time and effort on unnecessary admin tasks. You’ll streamline your fundraising, eliminating redundant data transfers and complicated reporting.
Here are a few ways to take advantage of the tools available to you:
#GivingTuesday is a great opportunity to test out new fundraising techniques, messaging, and tools. Since most of the action is centered one day and one campaign, you can try something new without the risk of a long-term commitment.
Over the years, we’ve learned that #GivingTuesday draws a notable increase in donations and online engagement, so it’s worth trying something different such as using CauseVox to launch a peer-to-peer fundraiser to expand your donor base and recruit more supporters.
Of course, this doesn’t mean you have to launch a new website the same day or try something so out of the box that you’re setting yourself up for failure. Put all of your ideas on the table and then work with your team to figure out which ones are best for a day like #GivingTuesday.
Consider one or more of these different techniques:
Volo City Kids tapped into the power of social sharing for their 2019 campaign and it really paid off. They asked supporters to share a picture and story about playing as a kid and use hashtags on social media.
Along with the social media campaign, they recruited teams and fundraisers to raise money on their behalf, and took advantage of CauseVox’s fundraiser templates. They surpassed their goals and found huge success!
Don’t shy away from making #GivingTuesday a chance to break out of the same ol’ thing – go big try something new.
Watch our Nonprofit Leader Panel from our Digital Fundraising Summit that dives into the details of how Fiver and Catalogue For Philanthropy successfully planned and executed their #GivingTuesday campaigns:
CauseVox makes it easy for you to run a #GivingTuesday campaign that’s designed to help you get more donors with less effort.
You can quickly create a branded #GivingTuesday campaign with conversion-optimized, mobile-optimized forms so you’ll get more donations than ever before.
Ready to make 2020 your best #GivingTuesday, yet? Let’s get started!
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