Get Donors: Be Good Stewards

In conjunction with the launch of Get Donors, our free 7-part video series on the secrets of nonprofit fundraising, we’ll be publishing key take-aways from each of the seven videos.

Our series is taught by Ruthellen Rubin, an NYU Professor of Philanthropy and Certified Fund Raising Executive. She distills over 30 years of professional nonprofit fundraising experience and expertise into Get Donors. Here’s the tidbit for this week!

Lesson 4: In order to get more donors, you have to be a good steward

Committing to year-round stewardship will retain current donors and recruit new repeat donors. Their funds are an extension of their faith in the organization and the missions, so remember: you’re not only stewarding their money, you’re stewarding their trust. Care for your donors by investing in them — send a personalized thank you note; a formal, written thank you note; mid-year update; and a personalized ask the following year.

To watch the full video and to get more lessons, visit