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Generosity comes from relationships

If people are not donating to you, that means you havent spent enough time building the goodwill of your community.

Think about it.

If I was your best friend, then I would give you $20 if you asked for it. No questions asked. We have a thing called trust, created through a relationship.

If you were some random dude, then I would give you nothing. Maybe $1 if it was a good day. There is no trust; there is no relationship.

Generosity comes from relationships. Otherwise, it is just a transaction — just like buying chips from a vending machine.

Get better online fundraising results by building a relationship with your support base. Until you have goodwill, there’s no point in making an ask for donations.

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