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Email Fundraising Optimization: 10 Lessons Learned from 218 Experiments

Email accounts for more than 28% of all online giving to nonprofits. This makes email an essential channel to invest in and optimize as you grow in 2018.

So, we’re partnering with Brady Josephson from NextAfter, a nonprofit fundraising optimization firm, to cover the 10 key elements of a great fundraising email, based on 218 experiments, and uncover the ONE underlying secret behind successful email campaigns.

You’ll leave this 45-minute webinar knowing how to write more effective emails and design campaigns that are proven to increase donations.

You’ll also: 

  • Understand why email is so valuable to your online fundraising 
  • See key differences of non-profit emails compared to for-profit businesses 
  • Learn how to get more opens and stand out in a crowded inbox 
  • Discover how to get more clicks with design and copy 
  • Appreciate how email works with your donation page
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