Case Study: Diavolo Dance Theater

diavolo online fundraising campaign

“This is our first online fundraiser ever, and we’re already halfway to our goal!” -Matt Wells, Organizer

Diavolo Dance Theater in Los Angeles is currently in the middle of a CauseVox campaign to support their dancers, and they’re already more than 50% of the way to their goal.  To date, they have raised over $9,000 to provide benefits (e.g. workers’ compensation insurance, etc.) to supplement their dancers’ compensation and provide more robust support for their artists.

Here are some of their experiences with CauseVox:

Personalized
Diavolo selected Causevox as their fundraising platform in part because there was no pressure to hit a goal in order to receive funds, as with some platforms, and in part because personalized pages could be created.  Interestingly, for this campaign, Diavolo asked each of their dancers to create their own linked fundraising page.  On these pages, dancers have posted stories about how they became dancers, creative videos, and other content to boost fundraising efforts.  You can see a sample page here.

Multi-Channel
To take some of the burden off of the online campaign, Diavolo chose to have an offline fundraising goal separate from the online one.  Thus, Causevox can be used as a supplementary campaign to support other efforts.  In Diavolo’s case, a number of offline events have raised separate funds, but have also reinforced and supported the online campaign.

Simple
The Causevox progress bar is simple, but effective.  Diavolo has noted that people are rooting for the company to hit its goal, and get excited as they get closer!  It’s also been easy for fundraisers to post the fundraising page link to social media platforms, like Facebook, and gain support from their personal networks.  Diavolo is considering, however, shortening the length of its campaign for the next time around, as five months of urging people to donate can be a lot.

Congratulations on your progress so far, Diavolo!  We can’t wait to see what you come up with for the culminating performance in February.

To support Diavolo, and to see the creative approach they’ve taken to fundraising.