Branding Gets You More Donations

Network for Good and True Sense Marketing published an online giving study that looked at $381 million of donations that were processed through Network for Good’s processing platform. It’s an interesting read for anyone that works in the non-profit space.

Here’s a summary of our top findings:
1. Branding is important because it helps you obtain more donations. The study found that non-profits with a branded giving pages received 38% more than generic giving pages.
2. Just like traditional offline giving, the relationship to the donor is paramount in online giving. The more coherent and consistent the donor experience, the higher the gift, retention, and loyalty levels.
3. People tend to donate during working hours (9AM to 5PM). Our own studies also validate this insight.

At CauseVox, we’ve always stressed customization and branding of giving pages and campaigns that reflect the look and feel of the non-profit. In addition, we’re taking some of the study’s insights and using that to guide our product roadmap. Look out for it!