Beyond the Visual: Building a Compelling Brand

Understand how to craft a brand identity that speaks directly to the heart of your donor base.

Humanizing your brand builds strong donor trust and loyalty.  This session shares the process of blending visual coherence with authentic, consistent messaging that resonates with served communities, funders and other stakeholders. You’ll learn a holistic approach to incorporating brand strategy and strengthening your brand position organization wide.

In this 30 minute session you’ll learn:

  • Understanding the importance of humanizing your brand to build trust and loyalty.
  • Crafting consistent visuals that resonate with your audiences.
  • Selecting words and statements that align with your brand’s values and personality.
  • Implementing consistent messaging for written and interpersonal communications.
  • How to incorporate a brand strategy into all aspects of an organization.


Picture of Adi Bates
Adi Bates

Director of Communications @ Purpose Possible

The goodies: