“Why should I give to you?”
Your donors ask or think about this question every time they consider giving. When a donor says it out loud, most nonprofits are ill-equipped to answer it.
Do you go through your programming?
Ask the donor more questions before responding?
Try to find even the slightest connection to the donor with your nonprofit?
Maybe all of the above?
In this session, you will discover how to use 4 tested and proven elements to explain why donors should give in each of your fundraising channels.
Basically, we will help you avoid the deer in the headlights look and have a solid response when you get asked “why should I give to you?”
About your Speaker
- Nathan Hill, Vice President of Marketing @ NextAfter
Nathan Hill is the vice president of marketing for NextAfter – a fundraising consultancy, research lab, and institute on a mission to unleash generosity. Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more. Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more — and has spoken at events from AMA, CauseVox, Nonprofit Hub, Social Media Week, and more.