Article

3 Types of Fundraising Campaign Communication

Communication

For fundraising campaigns, there are three types of communication — updates, appreciation, and encouragement. These three types of communication should occur regularly and as personal level if possible. When you do, it will help you engage your audience and donors more effectively.

Updates
When you’re running your fundraising site, you should give regular weekly progress updates on the fundraising status or when when something newsworthy happens.

Appreciation
You should communicate to show appreciation to donors and fundraisers. This reinforces good behavior and actions. Send personal messages to high performing fundraisers is effective as well as publicly recognize them too.

Encourage
This type of communication motivates fundraisers to action. You want to show them that they are not in it alone and that they can help you make a difference.

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