Where you’re driving your donors to give online during year-end is an important part of your year-end fundraising strategy in 2020.
With in-person gatherings canceled, year-end fundraising this year is going to involve a lot more online donations than ever before.
So, it’s never been more important to have a year-end landing page or campaign site that’s optimized to help you drive more donations.
But, from what I’ve seen so far, the year-end fundraising page has gone largely overlooked.
Many nonprofits just check the box: they have a way to give online. But, that often doesn’t fit the needs of your online donors in 2020.
Day after day, we visit nonprofit websites, and have seen everything from generic PayPal buttons, unbranded clunky forms, suspicious page redirects, and sometimes- no way to give at all.
In 2020, I believe nonprofits have the opportunity to do better. You can create pages that capture your donor’s attention, provide a great donor experience, and ultimately help you raise more online this year-end.
So, in our live Year-End Fundraising Page Throwdown, we’ll be assessing real nonprofit fundraising pages to give you insight into what works and what doesn’t when it comes to the page you’re driving donors to this year-end.
In this 45-minute live webinar, we’ll tackle:
- Top qualities of high-performing year-end fundraising pages
- The differences between a good vs. great donor experience (and what that means for you + your donors)
- A walkthrough of a series of real nonprofit year-end + #GivingTuesday fundraising pages to see what’s most effective, and where there’s room for growth
You’ll come away with a deep understanding of exactly how you can improve your fundraising page to make it delightful for your donors and leverage this powerful asset to increase donations this year-end.
Want to submit your year-end campaign site or landing page to review live? Email us the link at firstname.lastname@example.org.