When you’re setting up a peer-to-peer fundraising campaign, one of the best things to ensure that your fundraisers create a page that’s optimized to drive donations is by creating a default appeal.
A default appeal is the content that auto-fills on an individual’s personal fundraising page during setup, and it’s a powerful tool you can leverage to set your fundraisers (and your campaign) up for success.
The best kinds of default fundraiser appeals provide content that gives your fundraisers an idea for what kinds of information to include on their page, giving them the inspiration and guidance they need to edit it to their own needs.
A great default fundraiser appeal will include:
A peer-to-peer default appeal works best when it:
Jump to the Default Fundraiser Appeal Template + Team Appeal Templates.
Here’s a few great default personal fundraising page appeal examples:
Dorcas Ministries’ created a default appeal that felt personal and focused on the impact the organization is making in their community. Without any edits to her page, this default appeal helped their fundraiser Sally raise $4000 for their organization. Here’s a look at their default appeal:
Mojave Desert Land Trust’s default appeal for their ‘Miles 4 MDLT’ virtual hike challenge, which challenged participants to raise $500 and hike 26 miles. Their page shared the information about their participation in the event autofilled with the specifics, and focused on the mission of the organization. Here’s a look at their default appeal:
Summit Assistance Dogs details out the impact of their programs from in the first-person, also including a video to drive further engagement on the page for their default appeal:
Should you be engaging groups of personal fundraisers to fundraise as a team, another way to set teams up for success is to create a default team appeal that auto-fills in all the content on their team page.
While many of the same tips for personal page default appeals, a great team appeal will:
Orangewood does a great job of including event details and why the donor should give:
Need more guidance on creating a default personal fundraising page or team appeal? Here’s a template you can copy + paste, and tailor for your organization:
I’m raising funds to support (INSERT ORGANIZATION NAME) and together, we can (INSERT STATEMENT ABOUT WHAT YOU’RE FUNDRAISING FOR).
Here’s why this cause is important to me and how you can get involved, too:
Want to make an impact with me?
We’re raising funds to support (INSERT ORGANIZATION NAME) and together, we can (INSERT STATEMENT ABOUT WHAT YOU’RE FUNDRAISING FOR).
Here’s why this cause is important to us and how you can get involved, too:
Want to make an impact with us?
CauseVox is here to help you streamline and tidy up your digital fundraising, making it more effective and less of a headache. No clunky software, endless contracts, or needless complexity.
With CauseVox, peer-to-peer fundraising is less complex for you and your fundraisers alike, helping you raise more with less effort.
Learn more about how CauseVox can help you raise 2x as much with peer-to-peer fundraising.
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