About Design for Change
Design For Change is a curriculum and technology platform that builds character, capacity and confidence by engaging young people in social change projects worldwide.
Sanjili Gidwaney thought low-income areas of the US might respond positively to their programs, and decided to bring Design For Change to the US.
Kids in Design For Change schools join teams and think up social good projects they’d like to put into action and compete against each other to win a trip to the Design for Change conference. At the conference they get to showcase their project, participate in workshops, and meet people from other countries.
Gidwaney utilized CauseVox to raise the funds needed to take the winning U.S. team to the Global DFC Conference. Many of the young participants are growing up in neighborhoods with drugs, prostitution, and crime, and have never traveled before.
Challenges / Problem
Design For Change utilized a different crowdfunding platform in the past, but experienced poor customer service and lost a lot of money to high transaction fees. The other platform had a lot of strict rules, including the inability to change goals once they are established.
What they needed was a site that allowed them more flexibility and customization, that also helped them keep the money they raise-and thereby have a bigger impact.
How CauseVox Helped
CauseVox’s competitive transaction fees allowed Design For Change to keep more of the money they raised for their cause. Additionally, CauseVox’s flexible platform allowed them to adjustment their goals as their needs changed.
CauseVox also offers fast, quality technical support. Gidwaney found this to be an invaluable resource as she had many technical questions that needed to be addressed.
Additionally, Gidwaney was able to take advantage of CauseVox’s Impact Metric and Donation Tiers in order to quantify fund itemization. She explains by stating that “people are drawn to numbers. They want to know how their donations would be used. For people to know $50 would cover ‘x’ or $100 would provide ‘y’ gave people a specific goal they were donating to. This way it’s easier for people to wrap their heads around what they’re giving.”
She found that the Donation Tiers and Impact Metric were important to the success of her campaign.
Design For Change successfully raised over $10K in 80 days in order to take winning US Design For Change team to the global conference.