The 2011 Online Giving Report was recently released detailing the behavior of individuals who donate online and the nonprofit organizations that benefit from such donations. The full report can be viewed here. Online fundraising is a key element in efforts by nonprofits to collect funds throughout the year. As a nonprofit, you face many challenges. Understanding the current state of online fundraising efforts can help you to develop effective strategies for more effective efforts. Here are some of the highlights of the report of special interest to nonprofits.

About the Report: The 2011 Online Giving Report combines annual multi-year …

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